How to Find a Business Idea When You Have Too Many Interests
Some aspiring entrepreneurs struggle with a lack of ideas. Others face the opposite problem: an overwhelming number of possibilities.
This phenomenon is known in psychology as decision fatigue.
Research by Columbia University psychologist Sheena Iyengar demonstrated that people presented with too many options often struggle to make any decision at all and we shall choose wisely.
Step 1: Identify patterns across your interests
Instead of viewing interests separately, look for common themes.
For example:
- technology
- education
- productivity
- sustainability
Patterns often reveal deeper motivations.
Step 2: Prioritise problems rather than ideas
Ideas change quickly. Problems tend to remain stable.
Focus on problems you understand well.
Examples include:
- inefficiencies at work
- tools that frustrate you
- services that feel overpriced
Step 3: Run small experiments
Instead of choosing one perfect idea, test several small experiments.
Examples include:
- offering a service
- building a simple prototype
- running a small pilot project
The results often clarify which direction is worth pursuing.
Key takeaways
- Too many ideas can create paralysis.
- Focus on problems rather than concepts.
- Small experiments provide clarity.
Next steps
Choose one idea and run a small experiment within the next two weeks.