How to Identify Profitable Problems to Solve

Profitable businesses solve painful problems.

The key is identifying problems people already care about.

Characteristics of profitable problems

1. They occur frequently.
2. They cost time or money.
3. People already attempt to solve them.

Where to find them

1. professional workflows
2. growing industries
3. specialised communities

Key takeaways

1. Pain creates demand.
2. Repetition signals opportunity.
3. Existing spending suggests a market.

Next steps

Look for problems people already pay to reduce.